Laying the Foundation
September 13, 1998Hitting targets
September 13, 2023Wanting more practical experience, I moved to London and joined the world’s largest PR professional body, the Public Relations and Communications Association (PRCA) as New Business Director. I was responsible for developing and managing the association’s new business service, and handled more than 1,500 client inquiries during my tenure. I was exposed to the world’s best PR campaigns, developed best practice tools, and mastered analysing new business trends.
